A dressing roomon your store.
Your real products, on one model, in every combination. Shoppers open it from any product page, build the full look, and send the whole outfit to cart in one tap.
Your catalog is already hundreds of outfits. Your site shows one at a time.
Play with a real one.
A client's real store, running below. Real SKUs, real prices, add-to-cart into their checkout.
Shown: a Boutique Room. Starter Rooms skip share cards, gifting and email capture.
You see what
they bought.
This shows what
they wanted.
Every look a shopper builds is merchandising research they did for you, for free.
Get ahead of trends from your own audience's feedback.
New#1
New#2
New#3
A sample month, generated from a test run of the room. Yours will look like this with your shoppers' real counts: your pieces, every look pictured, in your inbox every month.
A look doesn't stop
at checkout.
Share-as-image cards
Shoppers save the look as a picture. It travels to group chats and Instagram stories on its own.
Gift mode
Send a look to whoever might buy it for them. A wishlist that reaches the wallet.
Email capture
Saving a look asks for an address. You grow a marketing list out of pure shopping intent, and every name arrives tagged with the outfit that earned it.
Priced by the size
of your brand.
Three rooms, built for three sizes of brand. A look is one top with one bottom, and rooms start at $3,500.
Type your counts to size the room.
| What's included |
Starter Room
$3,500
up to 64 outfitsthen $150/mo$1,500/yrcredited toward any bigger room
|
Most brands land here
Boutique Room
$12k
up to 250 outfitsthen $400/mo$4,000/yr
|
Retail Room
$24k
up to 900 outfitsthen $800/mo$8,000/yr
|
|---|---|---|---|
| The build — yours to keep | |||
| Built for | A solo brand owner one capsule, one drop | A boutique brand a full season on the site | A retail brand the whole catalog, year round |
| Outfits in the room | 64 | 250 | 900 |
| The range it fits | 8 tops × 8 bottoms | 16 tops × 16 bottoms | 30 tops × 30 bottoms |
| Model, fully rendered | One | One | One |
| Real cart into your own checkout | ✓ | ✓ | ✓ |
| Price and stock refreshed with each monthly update | ✓ | ✓ | ✓ |
| We set it up on your site | ✓ | ✓ | ✓ |
| Live in | a week | 2 weeks | 2 weeks |
| The monthly — optional, cancel whenever | |||
| What it costs | $150/mo$1,500/yr | $400/mo$4,000/yr | $800/mo$8,000/yr |
| New pieces folded in each month | 2 | 6 | 15 |
| Beyond that, per piece | $75 | $75 | $75 |
| Your monthly report | What happened what got built, what reached cart, what never gets worn | What it means the pairing map, attach rate, and what they wanted that you don't carry | What to do about it per collection and per SKU, with a read on what to reorder, cut and make |
| Hosting, price and stock refresh | ✓ | ✓ | ✓ |
| Two months free paid annually | ✓ | ✓ | ✓ |
| From the Boutique Room | |||
| Hats and socks over every look | not included | ✓ | ✓ |
| Share-as-image cards | not included | ✓ | ✓ |
| Gift mode | not included | ✓ | ✓ |
| Email capture on saved looks | not included | ✓ | ✓ |
| Your picks, merchandised | not included | ✓ | ✓ |
| Retail Room only | |||
| Priority build slot | not included | not included | ✓ |
| Priority on new collections | not included | not included | ✓ |
| Start here | Start here | Start here | |
For a wholesaler or a multi-label group: bigger than 30 × 30, more than one brand in one room, or a room per stockist. Priced with you once we see the catalog.
Start small and it costs you nothing to trade up. The Starter Room is credited in full against any bigger room within 90 days, so $3,500 now is $3,500 off later.
The build is yours either way. Drop the monthly and the room keeps running on the range you bought; you just stop getting new pieces folded in and the report each month. Half to start, half when it goes live. The build takes about two weeks. Installing it on your site is an afternoon.
The honest answers.
Do we need a photoshoot?
Usually not. What we need is a clean look at the garment itself: a flat-lay, a packshot, a ghost-mannequin shot, anything where the piece fills the frame. Most brands already have those, because it's what a product page runs on. If you have them, we work straight from your site and you shoot nothing.
The harder case is a catalog that's only lifestyle imagery: the garment cropped, half-lit, or worn by someone mid-stride. There isn't enough of the piece in those frames to rebuild it honestly. If that's your catalog, we'll tell you before you pay, and then it's your call: a flat-lay session covers a full range in a day, we work from whatever your manufacturer shot, or we shoot the gaps ourselves. Either way you'll know which bucket you're in within a day of sending your URL.
Does it work with our store?
Yes. It embeds right into your site, and we do the whole setup for you, so there is nothing for you or your team to build. Add-to-cart sends the outfit into your normal checkout with your prices and your stock.
Works on Shopify, Squarespace, Webflow, WooCommerce or a custom build. Most brands are live in an afternoon once the room is built.
Can the model look like our customer?
Yes. You choose the model before we build anything. Height, size, body type, skin tone, hair, the whole read. It should look like the person who actually buys from you, so that's a conversation we have up front rather than something you inherit.
You can run more than one, too. A second or third body is from $4,000 each, priced by how big your room is, since every look in it gets re-rendered on the new model. Seeing the clothes on a body shaped like their own is the single most asked-for thing in online apparel.
Does it slow our site down?
No. Nothing about it loads until a shopper chooses to open it, so your product pages stay exactly as fast as they are today.
What happens when a new collection goes live?
We render your new pieces in and retire what's sold through, so the room stays current at the size you bought. Pieces swap in and out; it never quietly grows. That's what the monthly is for: $150, $400 or $800 depending on the size of your room, which covers the new pieces each month plus the report on what shoppers are building. Cancel whenever — the room you paid for keeps running.
Want to see what yours would look like?
Send your store URL. We'll tell you how many outfits your catalog can make and what it would cost, usually the same day. If you go ahead we build the room in about two weeks and put it live on your site for you, and you approve every look before anything goes up.
Built by Jake Douglas in Los Angeles. I build every room myself.
Prefer email? info@dressingroomco.com · or play with the demo first.